Kandisin is a classic sweetener brand. I was tasked with redesigning their outdated website to give the brand a fresh look and create a better product overview for a better user experience.
UI Design
The design reflects the brand and product in every detail. The clean white design fits the mission to sweeten while being light with no additional calories. Rounded corners and buttons are reminiscent of the product and logo shape. A light serif font combined with a modern sans-serif font reflects the warm and traditional aspect of the brand.
Webshop checkout
A checkout is critical for any webshop. For a smooth experience, the following features are implemented. The user has an overview of current and upcoming steps, there is always a way to go back and edit inputs, and a final overview before purchasing, and the microcopy is carefully chosen and tested to match the user's expectations.